Union Bank Elite and Royalty Banking Welcome Kits

Union Bank, the Nigerian banking industry giant, was looking to refresh their Elite and Royalty banking segment loyalty communications, starting with their Welcome Kits. They wanted to create a personalized experience, eliminating a “one size fits all” approach. The kit had to be relevant to their Elite and Royalty banking clientele in imagery and messaging, promote their services and drive enrollment into the segment programs.

Ellae designed and produced 6000 units of a fully customized and personalized digitally printed/foil-stamped welcome kit box consisting of a letter, wallet and a custom designed USB card which was preloaded with an E-FlipBook brochure, also developed by our creative team.