Plus Petroleum Limited
Plus Petroleum is a commodity trading company in the Nigerian oil and gas industry,
Ellae worked with Plus Petroleum to create a new visual language in order to capture it’s evolved essence and equity while opening it up to a new audience through a meaningful, versatile and engaging brand expression.
We introduced bold modern typography and a more vibrant color palette together with a revamp of their photography asset bank. We also revamped entirely, their digital assets including their website.
Here are snippets from their new brand guidelines manual.
Services:
Brand Identity
Business Strategy
Creative Strategy
We explored different aspects of the brand and took a holistic approach to developing a solid identity and brand collaterals that clearly differentiates the brand from competitors in the industry in order to help boost awareness and recognition.
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To help increase brand awareness, the brand identity collateral included outdoor advertising designs that are designed to stand out and attract attention.
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