Plus Petroleum Limited

Plus Petroleum Limited

Plus Petroleum is a commodity trading company in the Nigerian oil and gas industry,

Trusted Energy and Bunkering Service Providers.

Ellae worked with Plus Petroleum to create a new visual language in order to capture it’s evolved essence and equity while opening it up to a new audience through a meaningful, versatile and engaging brand expression. ⁣⁣⁣
We introduced bold modern typography and a more vibrant color palette together with a revamp of their photography asset bank. We also revamped entirely, their digital assets including their website.⁣⁣⁣
Here are snippets from their new brand guidelines manual.⁣⁣⁣


Brand Identity
Business Strategy
Creative Strategy

One Identity To Rule Them All

We explored different aspects of the brand and took a holistic approach to developing a solid identity and brand collaterals that clearly differentiates the brand from competitors in the industry in order to help boost awareness and recognition.

Outdoor Advertising

To help increase brand awareness, the brand identity collateral included outdoor advertising designs that are designed to stand out and attract attention.

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