The Nigeria Centre for Disease Control (NCDC) and the Private Sector Health Alliance of Nigeria (PHN), launched the Alliance for Epidemic Preparedness and Response (A4EPR) with the aim to develop a formal structure for the private sector to support the Nigerian government through NCDC, in the prevention, preparedness, detection, response and control of outbreaks in Nigeria.


Brand Identity

The Poster Boy for Disease Prevention and Control

A4EPR needed a fresh outlook for their brand and Ellae worked with the organization on a new brand identity while delivering a system based around a diverse color palette and contemporary sans-serif typography.

The system was restrained but well suited to the organization looking to engage with its target audience, with room for creativity and a range of expression in the developed applications.

Spreading the Message of Preparedness

As the purpose of A4EPR is to be a key force in the prevention, awareness, preparedness, response and control of disease outbreaks in Nigeria, we placed emphasis on creating outdoor/advertising awareness materials that have easily digestible information and that would attract attention.

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