Wellrose Pharmacy

Wellrose Pharmacy

Wellrose Pharmacy, a retail pharmacy chain with outlets in Lagos, Nigeria sought out Ellae’s brand expertise in differentiating their offerings and operating as a major brand in the pharmacy and healthcare industry in Nigeria.

Services:

Brand Strategy, Refreshed Identity, Environmental Graphics/Collateral Design and Brand Guidelines Manual Development

Challenge

The Ellae team carried out a research of the publishing industry to understand the competitive context for Security and Safety magazine. We got valuable insights from this exercise which helped in mapping out a definitive strategy and positioning for the magazine. “Information for Safety” was extracted as the corporate tagline.
Through our strategic framework, we developed a new positioning statement for Olla Systems “Powering Your Progress”, which reflected their aim at bringing more benefits to people’s lives, as well as empowering our customers with a range of possibilities that the age of technology has to offer.

Visual Identity

The newly implemented brand strategy and identity system…succeeded in communicating Olla Systems core ethos and boosting brand awareness.

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