Wellrose Pharmacy
Be Well! Live Well!

Brand Strategy, Refreshed Identity, Environmental Graphics/Collateral Design and Brand Guidelines Manual Development
Wellrose Pharmacy, a retail pharmacy chain with outlets in Lagos, Nigeria sought out Ellae's brand expertise in differentiating their offerings and operating as a major brand in the pharmacy and healthcare industry in Nigeria.
We worked with the Wellrose team and crafted a new brand positioning for the company; “Be Well! Live Well!” which captured the essence of the brand in providing convenient and personalised healthcare services.

The new positioning was extracted from their brand platform which was also developed by Ellae after thorough research and competitor analysis. A refreshed identity was also deployed together with various new brand applications.