Ellae Creative selected as a member of the USAID funded Securing Water for Food
Technical Assistance (SWFF-TA) Consortium

News & Media

Ellae Creative has been selected as a part of the consortium of organizations that comprise the Technical Assistance (TA) Facility for the Securing Water for Food: Grand Challenge for Development (SWFF), an initiative launched and funded by the USAID, the Swedish government (Sida), the Dutch government (MFANL), and the South African Department of Science and Technology to source and accelerate technological and business model innovations that will enable the production of more food with less water and/or make more water available for food production, processing, and distribution.

The Consortium’s Objectives

• Establish participatory, sustainable water and watershed resources management to benefit people and ecosystems
• Increase access to community water supply and sanitation services
• Foster improved behaviors in sanitation and hygiene for positive health impacts
• Promote efficient and sustainable productive use of water to protect the environment and provide economic benefits to communities
• The consortium’s multifaceted support includes a flexible service to meet the needs of the awardees by synthesising expertise and resources from a diverse network of private sector innovation support organizations.
Our Role

Ellae Creative will be supporting awardees of the Grand Challenge by providing Technical/Scaling assistance in brand development, business strategy, market research, and commercialization.


USAID is the principal U.S. federal agency providing development and humanitarian assistance. The agency’s Global Development Alliance links U.S. foreign assistance with the resources, expertise and creativity of the private sector as well as non-governmental organizations. Since it was launched in 2001, the Global Development Alliance has changed the way U.S. international development projects are financed and implemented. By cultivating more than 600 public-private alliances with over 1,700 individual partners, it has allowed USAID to leverage an additional $5.8 billion in private funds and contributions from an original investment of $2.1 billion in public funds.