How We Do It

Our social media marketing process ensures that your business gets a social media marketing campaign specifically tailored to your business' goals and objectives..

Engage and extend your
audience across the web
with social media marketing

Social Media Marketing Process

Our social media marketing process ensures that your business gets a social media marketing campaign specifically tailored to your business' goals and objectives...

Project Brief

Define client data & business goals along with all required information to create appropriate documentation to be used throughout other stages of the project.

Audience Research

Use a range of tools to identify audience sizes based on keywords, interests and influencers etc.

Social Audit

Create a baseline for current social performance based on analytics data.

Competitive Analysis

Define social competitors, and the networks they're active on, based on industry keyword search and client interviews.

Profile Strategy

Document actionable plan to develop or optimize profiles across networks.

Engagement Strategy

Create rules for engaging with users in and out of the client's social community. Develop plan to reach out to influencers to leverage their networks for content distribution.

Measurement Planning

Produce measurable short and long-term goals in order to properly evaluate campaign performance.

Content Strategy

Create a content calendar that features content that will be posted based on each social media network and profile.



Implement recommendations from the Profile Strategy & Content Strategy phases to hit campaign goals.

Content Implementation

Keep in line with content strategy and social media marketing best practices, distribute content to appropriate networks.

Community Management

Following the engagement strategy, interact with users and influencers across networks.

Advertising Implementation

Implement advertising campaigns while closely following defined advertising strategy. If necessary, adjust the strategy to stay in line with client budget.

Monthly Performance Report

Document current standing of goals, campaign metrics, tasks completed, and plan for the following month.

Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.

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