Engage and extend your audience across the web with social media marketing
Social media has opened the door to so many opportunities to work with and engage your audiences.
As a social media marketing company, Ellae focuses on building forward-thinking digital strategies that take advantage of the fast-paced, unique, flexible, global, and part of any forward-thinking digital strategy aspects of social media and merging them with your brand and communications strategies.
Ellae's success with social media is grounded in our experience in the social media channels and understanding client audiences and being able to creatively interact with them.
How we do it
Our social media marketing process ensures that your business gets a social media marketing campaign specifically tailored to your business' goals and objectives...
Our Social Media Marketing Process
Step 1: Insight
Learn about the client's business, website, social presence, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Project Brief: Define client data & business goals along with all required information to create appropriate documentation to be used throughout other stages of the project.
Audience Research: Use a range of tools to identify audience sizes based on keywords, interests and influencers etc.
Social Audit: Create a baseline for current social performance based on analytics data.
Competitive Analysis: Define social competitors, and the networks they're active on, based on industry keyword search and client interviews.
Step 2: Strategy
Create a comprehensive Social Media Marketing strategy and project plan that clearly outlines deliverables and measurable business goals for social media profiles and sharable content.
Profile Startegy: Document actionable plan to develop or optimize profiles across networks.
Engagement Strategy: Create rules for engaging with users in and out of the client's social community. Develop plan to reach out to influencers to leverage their networks for content distribution.
Measurement Planning: Produce measurable short and long-term goals in order to properly evaluate campaign performance.
Content Startegy: Create a content calendar that features content that will be posted based on each social media network and profile.
Step 3: Campaign Execution
Implement recommendations from the Profile Strategy & Content Strategy phases to hit campaign goals.
Content Implementation: Keep in line with content strategy and social media marketing best practices, distribute content to appropriate networks.
Community Management: Following the engagement strategy, interact with users and influencers across networks.
Advertising Implementation: Implement advertising campaigns while closely following defined advertising strategy. If necessary, adjust the strategy to stay in line with client budget.
Step 4: Analysis & Reporting
Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results.
Monthly Performance Report: Document current standing of goals, campaign metrics, tasks completed, and plan for the following month.
Quarterly Review: Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.
Ready to kickstart your Social Media project?