How We Do It
It includes an initial audit that includes a competitive review and keyword research in order to build a project plan that has a defined objective and built for success.
On-Page Optimization and internal linking is set up to maximize ranking
Landing page creation and optimization is put in place for each keyword
Monthly link building and content outreach takes place in order to augment ranking growth
Search Engine Optimization Process
Our 5 Step SEO process ensure that your business gets the most out of our SEO service
Step 1: Insight
Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Define client information; business goals along with all required information to properly complete discovery process.
Define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the SEO Audit.
Create baseline for current website SEO performance based on analytics and onsite; offsite factors.
Define SEO competitors based on Keyword Research and determine areas of opportunity.
Step 2: Strategy
Create a comprehensive SEO strategy and project plan that clearly outlines deliverables and measurable business goals.
Document actionable plan to introduce changes to the website code and content to optimize it for search engines.
Determine potential partners and influencers to target for link-building and PR efforts that align with the approach and timeline of the project.
Create schedule of content to be created for the website, outreach campaigns, press releases, and social media.
Document measurable short-term and long-term goals to evaluate campaign performance.
Step 3: On Site Optimization
Implement recommendations from the On-Site Strategy & Content Strategy through development or collaboration with the client.
Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document.
Implement edits to the website code based on the On-Site Strategy. This includes changes to page elements like meta information, canonical tags, no-follow links, and internal links. It also encompasses revamping site wide elements like a domain's robots.txt file, sitemap, Google Analytics account, and the domain's connected Google Webmaster Tools account.
Step 4: Content Marketing
Implement project plan from the Off-Site Strategy and Content Strategy through influencer outreach and content sharing.
Regularly create quality content based on the Content Strategy.
Contact potential partners with the goal of publishing content on their websites that include links to the client's website.
Public Relations (optional - extra cost)
Spread information about the client's business using press releases, news, and industry channels in an effort to increase exposure of content and links back to the client's website.
Social Media (optional - extra cost)
Encourage audiences to share and discuss content related to a client's business.
Step 5: Analysis and Reporting
Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results.
Monthly Performance Report
Document current standing of goals, campaign metrics, tasks completed, and plan for the following month.
Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.
Ready to discuss your project?