Smarterise.
Smarterise is a leading, data-driven and sustainably aware company that enables industrial customers effectively manage their energy. Using novel math, data-science know-how and hardware, Smarterise has built a track record of enabling businesses to better manage their energy.
Services:
Brand Identity Redesign
Typography
Color Palette
In a bid to reposition Smarterise Integrated Solutions as a key player in the energy industry and help communicate the uniqueness of the company we executed an overhaul of its existing brand identity and imagery.
We paired their existing logo with a modern color palette and confident typographic applications to communicate the essence of the brand.
We then further developed a brand guidelines manual to help the team understand how to visually communicate their core proposition to the outside world.
Outdoor advertising options were also explored.
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