Security and Safety Magazine

Security and Safety Publication is in the business of publishing, marketing and sales of a security magazine called Security and Safety magazine. The magazine provides insightful analysis on security and safety related matters with an objective voice for security and safety professionals. They engaged Ellae to develop a brand strategy, identity and positioning that would reflect their objective of becoming the number one safety and security related publication in Nigeria.

Client:

Services:

Brand Strategy, Brand Identity Design, Editorial Masthead Design, Brand Guidelines Manual
Development

Challenge

The Ellae team carried out a research of the publishing industry to understand the competitive context for Security and Safety magazine. We got valuable insights from this exercise which helped in mapping out a definitive strategy and positioning for the magazine. “Information for Safety” was extracted as the corporate tagline.
Through our strategic framework, we developed a new positioning statement for Olla Systems “Powering Your Progress”, which reflected their aim at bringing more benefits to people’s lives, as well as empowering our customers with a range of possibilities that the age of technology has to offer.

Visual Identity

The new visual system echoes the brand DNA. Bold colors and a modern approach work together to create a brand system that’s cohesive and decisively Security and Safety Magazine.