Pay Per Click Campaigns
Paid search through pay-per-click (PPC) management platforms such as Google AdWords, Bing and Yahoo can be an integral part of a comprehensive search marketing campaign
Ellae’s paid-search consultants can develop and execute a custom paid search strategy to dramatically increase your ROI.
Our experts handle all of the daily work of your paid search campaign while your company retains visibility and control.
How we do it
Our PPC marketing process allows us to create a campaign that is specifically built with your business goals in mind.
Our PPC Marketing Process
Step 1: Insight
Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Project Brief: Define client information & business goals along with all required information to properly complete discovery process.
PPC Audit: Create baseline for current website PPC performance based on analytics, landing pages, and current campaign statistics.
Keyword Research: Define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the PPC Audit.
Competitive Analysis: Define PPC competitors and Ad Copy based on Keyword Research and determine areas of opportunity and risk.
Step 2: Strategy
Create a comprehensive PPC strategy and project plan that clearly outlines deliverables and measurable business goals.
Paid Search Startegy: Define Paid Search, Display, and Remarketing campaigns along with ad copy, landing page recommendations, targeting methodologies and recommended budget.
Measurement Planning: Document measurable short-term and long-term goals to evaluate campaign performance.
Step 3: Campaign Setup
Implement landing page recommendations from the Paid Search Strategy through development or collaboration with the client.
Landing Page Design (Optional): Create designs for optimal converting landing pages with strong calls to action for newly defined campaigns.
Campaign Setup: Create or edit existing campaigns based on the Paid Search Strategy.
Landing-page Implementation: Create/Edit Landing Pages for the new campaigns and ensure conversion tracking is implemented and page load time is minimized.
Step 4: Campaign Optimization
Monitor and adjust campaigns based on the performance of keywords, landing pages, and ad copy.
Short-Term Adjustments: Change bids, ads, and landing pages based on short term performance indicators (daily or every few days).
Campaign Adjustments: Make global changes to the campaign based on trends that are identified over time (weekly or biweekly).
Step 5: Analysis & Reporting
Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results.
Monthly Performance Report: Document current standing of goals, campaign metrics, tasks completed, and plan for the following month.
Quarterly Review: Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.
Ready to kickstart your PPC Marketing project?