Kaptain Foods
Kaptain Foods Limited, a newly incorporated food processing company based in Lagos, Nigeria engaged Ellae as a brand consulting and business support partner to aid in the introduction of it’s new and innovative, 100% Nigerian produced ‘Kaptain Ready Stews’ product into the Nigerian Market.
Client:
Kaptain Foods
Deliverables: :
Brand Identity, Packaging Design
Year: :
2017
Ellae was tasked with launching an innovative food concept in the highly crowded food category with a distinct purpose and point of view.
We developed a brand identity and brand architecture system for the client after a thorough competitive landscape analysis and mapping.
Packaging design and development was also undertaken together with the creation of key messaging and communication architecture for the packaging and marketing collateral.
We further conceptualised a brand activation strategy for their product launch together with the development of a world-class responsive website for the Kaptain Food’s brand. Our collaborative efforts resulted in an extremely successful product launch.
