Dubai, 17 May, Ellae Creative Design Agency’s work with Temple Productions on their rebranding exercise was awarded GOLD at the fourth annual Transform Awards MENA. Ellae Creative Design Agency’s excellence in rebranding and brand development was recognised in a room brimming with industry specialists. Established in 2009 in Europe, the Transform Awards has evolved into a celebration of the indispensable talent that exists within the branding sphere. Covering Asia-Pacific, the Middle East, North America and Europe, the Transform brand itself is truly global, with no other outlet as committed to providing such comprehensive coverage of the brand environment.
The implementation, positioning and creativity of the corporate brand is becoming an increasingly treasured business asset. The Transform Awards evaluate exemplary work in brand development, and acknowledge the growing significance of brand in strategic corporate communications – developing and sustaining a strong brand is imperative for success. The 2017 Transform MENA awards celebrated entries from UAE to Oman, to Lebanon, Nigeria, Qatar and beyond. Branding talent from charities, NGOs, corporate firms and agencies was all on display.
Ellae Creative will be supporting awardees of the Grand Challenge by providing Technical/Scaling assistance in brand development, business strategy, market research, and commercialization.
USAID is the principal U.S. federal agency providing development and humanitarian assistance. The agency’s Global Development Alliance links U.S. foreign assistance with the resources, expertise and creativity of the private sector as well as non-governmental organizations. Since it was launched in 2001, the Global Development Alliance has changed the way U.S. international development projects are financed and implemented. By cultivating more than 600 public-private alliances with over 1,700 individual partners, it has allowed USAID to leverage an additional $5.8 billion in private funds and contributions from an original investment of $2.1 billion in public funds.