YESWECAN 4
YESWECAN 1
3-YesWeCan
1-Copy-design-

THE BRAND

C24 is a leading retail loan solutions provider. They provide an enabling financial platform for people to actualize opportunities around them by having a access to money when they need it.

RATIONALE

The economic situation in the country is dire. Rising cost of goods and services means salary or personal income alone is not enough to cater to one’s wants and need. Nigerians need access to cash for their needs.

CAMPAIGN DESIGN

#YESWECANMAKEITHAPPEN is a social media campaign on Twitter and Facebook to highlight C24 solution to quick access of loans to get money to solve basic and immediate problems and keep you going.


OBJECTIVES

1. Create Top of the mind awareness for C24 online.
2. Position C24 as a leading brand in terms of retail loans solutions.
3. Drive Traffic to the company website thereby substantially increasing Loan application and therefore generate more business for the brand


APPROACH - CAMPAIGN KICK OFF/TREND

1. Deployed teaser catchy creatives on Twitter which sparked visibility and Talkability.
2. Deployed Sponsored and Targeted posts on Facebook to reach and engage the Target Audience on the platform.
3. Maintain strong visibility on Twitter and Facebook throughout the campaign duration.


RESULTS

1. #YeswecanmakeitHappen went Viral on the Campaign Kick off date and maintain high visibility on Social Media throughout the 3 weeks campaign duration
2. Increased the number of fans on the Facebook page to 7000 likes during the campaign period.