Adnol Multimedia
Solution Driven

Rebranding- Brand Strategy Development, Brand Identity Design- Retail Design, Brand Guidelines Manual Development, Communications Design
Adnol Multimedia Limited is Nigeria’s fastest growing VAS company, providing rich mobile content in the form of Value Added Services and mobile applications development/deployment. The company engaged Ellae to develop a cohesive brand to unify its rapidly expanding catalog of products and help Adnol pursue its next stage of growth.

Based on a 360-degree assessment, Ellae developed the brand position “Solution Driven”. Rooted in the strength and impact of Adnol's products range, we created an identity package, including a new logo, to showcase the versatility and quality represented in Adnol’s offerings. The new brand also more accurately represents the future of the company and embodies its dedication to better serve customers.
Since Adnol sought to balance out its client portfolio and attract a wider variety of customers, the rebrand process served to reset their mindset on how they bring their company to market. We conducted a thorough brand audit to present the holistic value of the company and services in a way that makes the most sense for customers.

With the new, cohesive brand in place, the sales team has a better platform to communicate with customers and prospects to pursue the company’s aggressive growth strategy.