Rebranding- Brand Strategy Development, Brand Identity Design- Retail Design, Brand Guidelines Manual Development, Communications Design
Adnol Multimedia Limited is Nigeria’s fastest growing VAS company, providing rich mobile content in the form of Value Added Services and mobile applications development/deployment. The company engaged Ellae to develop a cohesive brand to unify its rapidly expanding catalog of products and help Adnol pursue its next stage of growth.
Based on a 360-degree assessment, Ellae developed the brand position “Solution Driven”. Rooted in the strength and impact of Adnol’s products range, we created an identity package, including a new logo, to showcase the versatility and quality represented in Adnol’s offerings. The new brand also more accurately represents the future of the company and embodies its dedication to better serve customers.
Ellae tapped into the existing strategic direction of Adnol and then added to that knowledge through our strategic market and product discovery process undertook on Ellae. Visual and language concepts were developed around the a newly developed brand positioning – Solution Driven – and the resulting look and feel clearly articulated the Adnol brand promise.
Adnol have been delighted with the outcome. Collateral pieces and the newly developed brand positioning will be rolled out across other Adnol touchpoints throughout 2017.